Discussions

Working on digital transformation as part of my research helped me understand how deeply technology is reshaping business management. While exploring business management dissertation topics, I realized that digital tools influence almost every area, from decision making and communication to customer engagement and operational efficiency. As a student, connecting theory with real business practices was challenging at first, but studying case examples made it clearer. Digital transformation requires managers to adapt quickly, develop new skills, and rethink traditional processes.. This topic showed me that technology is not just a support function but a core part of modern management strategy,. It was a valuable learning experience that strengthened my understanding of how businesses evolve in a digital world.